Performance Marketer · Growth Consultant · Business Strategist

Turning marketing challenges into revenue growth since 2019.

Performance Marketer, Growth Consultant, and Business Problem Solver helping businesses scale through lead generation, conversion optimization, strategic consulting, and revenue-focused marketing systems.

0.0+ Cr
Ad Spend Managed
0+ Cr
Revenue Influenced
0K+
Leads Generated
0+
Businesses Advised
Google Certified Digital Marketer
Getson Lawrence J
Getson Lawrence J
Marketing Psychologist
About

Beyond Ads.
Beyond Leads.
Beyond Marketing.

Since 2019, I have helped businesses identify growth bottlenecks, improve customer acquisition systems, optimize conversion processes, and generate measurable business outcomes.

I believe most businesses do not have a traffic problem. Most businesses do not have a budget problem. Most businesses have a clarity problem.

My work focuses on identifying the real challenge before building the solution.

Getson Lawrence
Performance Marketer · Growth Consultant
The Journey

Seven years of compounding craft.

2019

Started Digital Marketing Journey

First campaigns, first wins, first hard lessons.

2020

Lead Generation & Paid Advertising

Built repeatable lead engines across Meta & Google.

2021

Multi-Industry Campaign Management

Scaled spend across 7+ verticals with measurable ROAS.

2022

Conversion Optimization

Shifted focus from traffic to systems that convert.

2023

Growth Marketing Systems

End-to-end funnels: acquisition, nurture, conversion.

2024

Marketing Consulting

Advising founders on positioning, offer, and strategy.

2025

Revenue-Focused Growth Strategies

Ad spend → measurable, attributable revenue.

2026

Performance Marketing & Business Consulting

Where strategy meets execution at scale.

Expertise

A full-stack growth operator.

01 /

Performance Marketing

Paid acquisition across Meta, Google & LinkedIn.

02 /

Meta Ads

Full-funnel campaigns engineered for ROAS.

03 /

Google Ads

Search, Performance Max, YouTube & Display.

04 /

Lead Generation

Predictable pipelines for sales teams.

05 /

Growth Marketing

Acquisition · Activation · Retention loops.

06 /

Marketing Automation

Workflows that scale without breaking.

07 /

Conversion Optimization

Removing friction across every step.

08 /

Sales Funnel Optimization

Designing journeys that convert.

09 /

Audience Research

Insight before media. Always.

10 /

CRM Systems

Zoho, HubSpot & custom pipeline design.

11 /

Analytics & Reporting

GA4, Looker Studio, attribution clarity.

12 /

Business Strategy

Positioning, offer & GTM frameworks.

Business Impact

Numbers that earned their seat at the table.

0.0+ Cr
Ad Spend Managed
0+ Cr
Revenue Influenced
0K+
Leads Generated
0+
Businesses Advised
Case Studies

Seven stories. One pattern: diagnose before you build.

F&B · Local Growth

The Hidden Restaurant That Became a Local Favorite

Result
Bookings up 4.1x. Weekends fully booked within 6 weeks.
Challenge
Beautiful restaurant. Empty tables. No one knew it existed.
Investigation
Audited search visibility, footfall sources, and the in-store journey.
Root Cause
Discovery problem disguised as a marketing problem.
Strategy
Hyperlocal Meta + Google presence with offer-led creatives.
Execution
Geo-targeted campaigns, GMB optimization, review velocity.
Results
Bookings up 4.1x. Weekends fully booked within 6 weeks.
Key Insight

"Marketing can't sell what people can't find."

Consulting

Helping businesses see what others miss.

Provided strategic consulting and growth guidance to 100+ marketers, entrepreneurs, and business owners.

01Wrong campaign objectives
02Wrong audience selection
03Weak positioning
04Poor conversion systems
05Sales and marketing misalignment
100+
Advised
Credentials

Verified by industry standards.

Independently issued certifications — not self-claimed expertise.

The MARCELLS Framework

How I solve growth problems.

An eight-step operating system for predictable performance.

M01 / 08

Market Fit

Validate the offer-market alignment before spend.

A02 / 08

Audience

Define and segment the buyer with precision.

R03 / 08

Research & Reference

Mine insights, competitors, and proven patterns.

C04 / 08

Creatives

Engineer messages and assets that earn attention.

E05 / 08

Experiment

Run structured test ads to surface signal.

L06 / 08

Learn

Read the data. Separate noise from truth.

L07 / 08

Launch

Deploy the winning ads with conviction.

S08 / 08

Scale & Document

Compound the wins. Codify the system.

M · A · R · C · E · L · L · S
Philosophy

There is no 99% clarity.
There must be 100% clarity.

Most marketing failures happen because objectives, audience, message, offer, funnel, and conversion systems are not aligned. When clarity becomes complete, execution becomes easier and growth becomes predictable.

Tools & Technology

The stack behind the systems.

Google Ads
Meta Ads
Google Analytics
Google Tag Manager
Looker Studio
Zoho CRM
Apollo
LinkedIn
Canva
Zapier
Make
OpenAI
In The Room

Strategy, in person.

From keynote stages to founder boardrooms.

Speaking on growth systems
On Stage
Founder strategy sessions
Workshops
Diagnosing growth bottlenecks
Boardroom
On-ground with operators
Field Work
1:1 with founders
Consulting
Sharing frameworks at scale
Keynote
Contact

Let's build predictable growth.

Looking to generate more leads, improve conversions, or scale your business? Let's connect.